Welcome to
THE WINE SHOW JO'BURG
The Wine Show Jo'burg is South Africa's fastest growing wine show designed for you the consumer. Come taste, try and buy wines from over 130 Estates. Learn about wine and wine-making in our Wine Theatre, or brush up on the latest food and wine pairing tips in the Friends for Dinner Theatre. The Wine Show is relaxed, fun and informal with plenty to do from Boules and Virtual Golf to sushi and cocktails. Come spend the weekend with us and find out why so many people make wine part of their daily routine...
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THE WINE SHOW JO'BURG SETS INDUSTRY BENCHMARK
The unique format of The Wine Show Jo'burg has once again bucked industry trends by growing exponentially year on year. This year's show attracted more visitors, more sales and higher expenditure per capita.
According to show director John Woodward, the feedback from visitors and exhibitors has been incredible. "This year's show definitely had more of everything with even a higher spend per visitor, which I consider remarkable in the current economic situation. Many of our exhibitors have reported their best sales of any show and a whopping 90% of all visitors actually bought wine at the show," mentions Woodward.
The exhibitor feedback questionnaires revealed that an incredible 94% of producers stated that they would recommend The Wine Show to other producers, which is a significant result for a wine industry event. "There is no doubt that the industry is facing severe challenges, which definitely affects the sustainability of similar industry events. Our fantastic sales figures of R2,7-million showed a 14% year-on-year increase and have once again proven that the format of our show is conducive to better sales. The more spacious, colourful environment with individualised stands allows exhibitors to interact better with visitors, market their products in a personal, face-to-face manner and therefore achieve higher sales," explains Woodward.
Another interesting fact highlighted by the exhibitors' feedback was that they actually preferred when there are fewer visitors as sales tended to drop off when it is crowded at a stand. "It is definitely a case of footfall is vanity, higher sales are sanity when it comes to successful wine events."
Woodward also ascribes the positive sales figures to the fact that exhibitors are actively encouraged to take orders directly on their stands. "It is very evident that people come to our show with a serious intent to buy wine, not only to taste and we try to facilitate this process as much as possible. I think that The Wine show has now cemented its reputation as the premier event platform for producers of premium wines, who require above average sales at shows. This has been proven not only at our flagship show in Johannesburg, but also during our road show in Port Elizabeth."
The show's e-magazine Wine-Extra has also shown sustained growth and have exceeded the 10 000 mark on its database. During The Wine Show Jo'burg, 1800 visitors opted in to receive the publication, which creates a seamless continuity of communication for wine producers with a target audience that is wishing to purchase premium wines.
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IN THE NEWS
WINE FUN AT THE WINE SHOW JO'BURG
Wine lovers can look forward to three days of great wines, fabulous foods and loads of fun at The Wine Show Jo'burg in association with Dawn Wing from 5 – 7 August 2011 at the Coca-Cola Dome in Northgate. The organisers of the liveliest wine event in the country are back with a fun-filled line-up and the wine extravaganza weekend promises to delight visitors.
The exhibitors list reads like the A-Z of the South African wine industry with most of our prime wine producing regions being represented. Show visitors will be able to taste, try and buy some of the best wines in the country and explore well-known and new labels. Producers vary from big cellars, co-operative producers to small boutique wineries and independent winemakers.
Visitors will once again be able to get up close and personal with top winemakers during free tutored tasting sessions in the Wine Theatre. Wine experts reveal the secrets of different varietals, cultivars and South African wines are pitched against their international counterparts. The theatre sessions are intimate and interactive and present great opportunities to improve your wine knowledge.
Food and wine remains an inseparable combination and show visitors are in for a treat at the Friends for Dinner Theatre. Executive chef Leon Hatton-Jones from the Park Inn Sandton Hotel will showcase the easy, contemporary cuisine of his RBG restaurant paired with various wines. Theatre guests will most likely be able to taste his signature chicken and prawn curry with ginger preserve. Hatton-Jones has cooked for former presidents Mandela and Zuma and party girl Paris Hilton counts amongst his celebrity diners.
Tickets are available from Computicket for R90 per person. Weekend passes cost R150 per person and special group rates of R80 per person apply for bookings of ten or more people. Show times: Friday from 17h00 – 21h00, Saturday from 12h00 – 21h00 and Sunday 12h00 – 18h00.
Best Regards,
The Wine Show Team
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FRIENDS FOR DINNER THEATRE
Wine makers and top chefs collaborate and share their secrets on how to plan sublime dinner parties by marrying great food with wine.
Friends for Dinner Theater Time Table
Executive Chef Leon Hatton-Jones |
WINE THEATRE
Rub shoulders with the experts and become absorbed in all things wine in this fun and interactive theatre.:
ALSO ENJOY!
BOULES
Try your hand at the ancient French game of Boules, otherwise known as Pétanque.
VIRTUAL GOLF
Take a break from wine tasting and enjoy a few strokes at our state of the art full swing golf simulator....... you can win fabulous prices!
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PE DRINKS WINE SHOW DRY
Eastern Cape wine lovers filled the Nelson Mandela Bay stadium's World of Windows to capacity over the weekend to sample and buy hundreds of wines during The Wine Show Road Show Nelson Mandela Bay. Visitors and exhibitors agree that the second edition of this fun, interactive consumer show was a spectacular success.
According to show director John Woodward, the response from the Eastern Cape public exceeded all expectations. "We realised when we launched the Port Elizabeth show last year that wine marketers have been underestimating the huge buying potential in the Eastern Cape, but I think that local wine consumers have definitely placed themselves firmly on the map during the past three days. Not only did we experience record footfall, but wine sales were absolutely phenomenal. Most exhibitors had to really scramble to renew their stock after Saturday's wine buying frenzy. Wine sales went through the roof with some producers recording sales of over R40 000. Once again, premium wines were in high demand," explained Woodward.
Yvette Engelbrecht from Orange River Cellars resorted to visiting her PE-based suppliers and literally buying her own stock off the shelves to be able have her whole range available on Sunday. Gerhard Dreyer from Raka actually delved into his own stock to replenish his stand.
"It was also very encouraging to see that the younger generation of consumers between the ages of 25 – 35 years was very strongly represented and enthusiastically buying wines. This means that there is a huge growth potential as this is a market segment that can be developed significantly. The various tutored tastings, which were conducted by various winemakers, were all filled to capacity and this is a strong indication that visitors were keen to experiment with different wine varietals and learn more about wine in general," concluded Woodward.
The show will return to Port Elizabeth in 2012.
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NMB Tourism Endorsement letter
Nelson Mandela Bay provides a tourism escape for adventure, culture and sport enthusiasts alike, in addition to a relaxed family-orientated lifestyle, which has made it one of South Africa's most sought after places to live.
The value-for-money family holiday destination - comprising Port Elizabeth, Uitenhage and Despatch - is the economic capital of the Eastern Cape and the only city in the world to have received permission to be named after much-loved world icon, Nelson Mandela.
The quick to get around 'Fifteen-minute city', boasts 40km's of magnificent golden beaches, cultural
township tours, theatre and cinema, art galleries and museums, a variety of upmarket shopping malls,
nightlife and more - providing something for everyone. Known as the Watersport Capital of Africa, the city
provides every type of water sport and activity available.
Nelson Mandela Bay's superb restaurants offer a wide range of cuisine, which reflects the diverse cultures
and people of the area. In fact, Port Elizabeth boasts the highest per capita ratio of restaurants in South
Africa!
A wide variety of accommodation suits every budget and taste, from affordable self-catering units,
beachfront resorts and homely bed & breakfasts to luxury hotels, nearby five-star game lodges or township
guesthouses.
Nelson Mandela Bay is also the gateway to many other tourist attractions in the province, such as the world
renowned Addo Elephant National Park, just 45kms away, Nelson Mandela's birthplace at Qunu in the
Wild Coast and the spectacular Garden Route along the southern coastline of Africa.
With excellent road networks, linked to the central airport, literally a couple of minutes' drive from the
beach and city centre – getting around is a breeze.
Nelson Mandela Bay Tourism hereby pledges its' support for the hosting of The Wine Show Road Show
NMB in Port Elizabeth, 10 to12 June 2011. We fully endorse this thrilling and popular event ..more
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Grab a bite to eat at:
‘Gourmet sandwiches, delicious wraps and sushi available on level 2 plus delectable hot snacks and meals at the “Inner-Bowl Food Court” with a perfect view of the pristine pitch’. |
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This event is supported by:
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