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Access Management - Venue SponsorThe Wine Show Road Show is an extension of our flagship Jo'burg show. Through this new concept we're literally taking the winelands "on the road" to new, untapped markets so that the industry can extend its reach and convert more consumers into wine drinkers in order to grow domestic sales.

Our unique blend of edutainment, colourful stands and mouth-watering food is continued here from our Jo'burg theme, enveloped by our fun, approachable atmosphere that makes us SA's leading wine event.

Nelson Mandela Bay was launched December 2010 to service an entirely overlooked market. It has all the potential to become the next wine Mecca ranking in 4th position following GAU, DBN and CPT in terms of population and economic activity.

Our opening show in December 2010 saw us welcomed by 2 000 wine-starved visitors, which increased by 1 000+ visitors a mere six months later when we hosted our 2nd show. The Herald newspaper Monday-morning page 3 story headline cried out: "Enthusiastic crowds clean out exhibitors".

With 100% of exhibitors indicating they wish to rebook their stands for 2012 and a number of new bookings already and only a limited amount of stands available, we urge that you confirm your participation with your Account Manager as soon as possible.

"The show was amazing, 75% of the wines I had never heard of never mind tasted them. I really enjoyed it & there were some fantastic wines." - Visitor

"I wish we had more of this type of thing in PE." - Visitor

 

3 100 visitors

52% have never been to a wine show

R485K visitor spend

82% purchased wine

R987 avg. per-visitor spend

BENEFITS

  • A premium wine event within a highly receptive, previously untapped market

  • Less than 60 stands available for a truly exclusive experience

  • Sell your wines DIRECT to a fresh new market

  • Freedom with regards to branding and stand design

  • Educate visitors about your product in the Wine Theatre

  • Considerable On and Off Trade potential

  • Create relationships with new customers and trade contacts

  • Lead the way by shaping a new wine market.

Algoa FMThe HeraldWeekend Post

CONTACT
Jolene Diffenthal Cell: 072 784 3349 Direct: 021 888 8814 Fax: 021 888 8818

Vanessa Adendorff Cell: 083 326 6484 Direct: 021 888 8817 Fax: 021 888 8818